Collection
- Strong NOS program — bestsellers orderable 24/7
- Seasonal replenishment program for continuous impulses at POS
- Occasion- & theme-based collections for your individual positioning
- Comfort at the brand core — in every season, every model
Order easily. Replenish reliably. Sell better.
A reliable partnership with clear concepts, high availability through our NOS & replenishment program, and noticeable everyday relief thanks to digital processes.
ara Shoes — rooted in North Rhine-Westphalia, worn in more than 50 countries worldwide. For over 75 years we've stood as a family business for quality, family tradition and honest comfort. Together with more than 2,220 employees and long-standing, often family-run partners we develop shoes crafted with care in our own factories and by long-standing partner workshops.
For us, comfort doesn't begin when you put on the shoes — it begins with trust in materials, craftsmanship and values. That's exactly where what makes ara comes from: modern design, tangible quality and a genuine feeling of comfort — step by step.
ara — Trust your feeling.
Because it knows your path.
Price-conscious models with reliable quality and familiar ara comfort create foot traffic and appeal to new customer groups.
High-volume best-sellers combine an attractive price level with noticeably higher comfort and convincing quality — the strong heart of the assortment.
Premium quality, distinctive materials and fashion impulses create products with strong presence — for a high-end assortment and a convincing brand statement.
The first ray of sunshine on your skin, a spontaneous drive into the blue, a moment just for yourself: in Mallorca, we captured the little joys of summer with Franzi and Alena. Our new campaign is a reminder to listen to your own feelings – and brings exactly this lightness to your sales floor with the season's key styles.
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Message to myselfWatch reel
All key styles, comfort highlights and features of the new season – plus marketing material and digital campaign content for your sales floor and your channels.
Comfort that keeps up. Style that just fits. ara combines modern design with a feeling of lightness, confidence and true wellbeing. Soft materials, thought-through fits and noticeable cushioning make every step feel good — from first slip-on to the end of the day. For women who go their own way and want shoes that can do just as much as their everyday life.
“For women who know what they want.”
Our AL Edition combines selected leathers, exceptional craftsmanship and a clear, modern aesthetic. Every model exudes calm, quality and love for detail — creating a product experience that goes well beyond first sight.
For you as a retailer, the AL Edition brings a strong premium impulse to your assortment. It creates clear differentiation, opens up attractive price points and delivers convincing arguments for consultation, presentation and sales. Quality becomes not only visible but purposefully translates into added value for your customers and your turnover.
CINDY, PORTOFINO and ALABAMA are the three hero styles at the heart of the season – visible quality, selected materials and timeless elegance. We support them with extra attention for greater visibility at the point of sale.
„Those who value quality recognise it at first glance.“
A line with its own signature: all hero styles, the complete collection plus selected marketing material and social media content for a presentation that gives the AL edition the right setting.
As a brand, we offer reliable replenishment: selected bestsellers, basics and trend styles are kept in stock for you. This lets you reorder flexibly whenever demand calls for it – instead of buying large quantities in advance.
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